This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca-Cola, Adidas, and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing med...

Crowdfunding platforms are becoming more and more popular for fund-raising of entrepreneurial ventures, but the success rate of crowdfunding campaigns is found to be less than 50%. Recent research has shown that, in addition to the quality and representations of project ideas, dynamics of investment during a crowdfunding campaign also play an important role in determining its success. To furthe...

BACKGROUND Campaigns have been conducted in a number of low HIV prevalence African settings, as a strategy to expand HIV testing, and it is important to assess the extent to which individual rights and quality of care are protected during campaigns. In this article we investigate provider and client perceptions of ethical issues, including whether they think that accessibility of counseling and...

Although campaign strategy often, and perhaps increasingly, emphasizes the mobilization of core supporters, we know little about whether campaigns affect the partisan complexion of the electorate. We examine whether the balance of Democratic and Republican voters depends on the balance of campaign activity, the popularity of the incumbent president, and the state of the economy. Drawing on time...

The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less ...

Crowdsourcing serves different needs of different sets of users. Most existing definitions and taxonomies of crowdsourcing address platform purpose while paying little attention to other parameters of this novel social phenomenon. In this paper, we analyze 41 crowdsourcing campaigns on 21 crowdsourcing platforms to derive 9 key parameters of successful crowdsourcing campaigns and introduce a co...

INTRODUCTION Smoke-free restaurant ordinance campaigns were conducted in 15 Wisconsin cities during 1992 through 2002. Community and health coalition organizational characteristics varied with each campaign; nine campaigns were successful in enacting ordinances, and six campaigns failed. METHODS Data on community and coalition characteristics were analyzed. Community characteristics included ...