Conspiracy theory has lately come under greater scrutiny in countries around the world, with several conspiracy theories having gained infamy for encouraging dangerous behaviors and attitudes among their followers: QAnon United States (see Coaston, 2020); claims that COVID-19 was brought to China by Americans Chunshan, broader international anti-vaccination movement DiRusso & Stansberry, 2022; ...

Firms in emerging markets are rapidly developing frugal innovation capabilities (FICs) order to harness the growth potential of these markets. Researchers have explored this phenomenon through case studies such firms. This nascent domain study has been growing, and demand for a specialized focus on FICs their measurement is strong. paper aims satisfy by conceptualizing using theoretical framewo...