Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We captu...

Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This articie presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. iVIore specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and ev...

This study were aimed to analyze the market segmentation of goat milk in the Bogor region, Indonesia and to analyze the consumer characteristics and factors which affecting consumer behavior in consuming goat milk in order to serve as the basic data in formulating the marketing strategies of goat's milk in Bogor Regency. The subjects of this study were agents, retailers and goat milk consumers....

Consumer researchers describe Heider’s (1958) balance theory without showing how the theory relates to recent theoretical developments in consumer behavior. Empirical examination of the theory is also lacking in consumer-psychology literature. This article updates Heider’s balance theory in consumer behavior by developing the theory’s links to theories of perceptual, attitudinal, and behavior a...

The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one’s preferred soft drink. ...

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...

Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the respon...

An important question in consumer behavior research is how to systematically and quantitatively determine patterns in consumer behaviors that can facilitate understanding of where, when, and how consumers purchase products and services at (non-online) retail shops. Collecting naturalistic data on real consumers who shop at retail stores is often one of the most critical, challenging, and expens...

D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...

Agent technology has been applied to design new services simplifying product and merchant brokering in several consumer industries. The term “shopbots” is generally used to characterize these services. It is proposed that shopbots will reduce consumer search costs and make consumer buying behavior more rational. Based upon a decision making model, we propose twelve hypotheses of the effects of ...