impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...

this study aimed to identify and test expectancy motivational model as a theoretical framework to explain the reasons motivating expected information consumer’s behavior for the selection and use of document delivery services of shahid chamran university, ahvaz. in this study, explanatory survey method was used. in order to test the hypotheses and analysis of model’s data, covariance structural...

in this study, the effect of environmental concern, attitudes and behaviors of the university students on the environmentally conscious purchasing behavior was investigated with the help of structural equation model (sem). sem is an effective data analysis tool that expresses the complicated causative relations between the latent variables. in this study, we collected the data from 400 univers...

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...