Abstract In this chapter we exam the concept of sustainable consumption, look at how consumption not only drives resource home but also abroad. We examine areas requiring most action. While actions that consumers can take to reduce their resources may seem on face it trivial, putting them into practice is no simple task. This leads us briefly discuss what be done encourage people make more choi...

Abstract Ideology plays a central role in consumer decisions, actions, and practices. While there have been numerous studies of ideological formations specific consumption contexts, an integrative theoretical framework on ideology has missing. The presented this article integrates systemic, social group, reality perspectives from theory with prior research to conceptualize as ideas ideals that ...