We analyze a tourism supply chain containing a theme park, local hotels, and multiple travel agents using a game theoretic approach in three scenarios: Nash equilibrium, Stackelberg equilibrium, and full cooperation. We find that a vertical cooperative advertising strategy is particularly effective in increasing customer demand.

In a context of intense competition, cooperative advertising between firms is critical. Accordingly, the objective of this article is to analyse the potential differentiated effect of advertising on two basic consumption patterns: individual products (i.e. hotel, restaurant) vs. bundle (i.e. hotel+restaurant). This research adds to the extant literature in that, for the first time, this potenti...

Stackelberg differential game models have been used to study sequential decision making in noncooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common feature of these applications is the specification of the game structure: a decentralized channel compose...

Customers feel a degree of ambiguity associated with low-carbon products, such as remanufactured and undervalue them. Although green advertising significantly impacts consumers’ acceptance products the supply chain (LCSC), limited research has been carried out on advertisement decisions for in LCSC. This study introduces two-echelon remanufacturing motivated by practice applying to update aware...

a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...

The success of launching new products is the main challenge companies since it one key factors competition. Thus, in today’s high rival markets depends on presentation with options, which must be compatible customers’ desires. This research aims to analyze psychological effect noise a product total profit chain and optimal pricing marketing decisions chain’s members. Additionally, cooperative (...