Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

We experimentally investigate how impartial observers allocate money to agents whose complementarity and substitutability determine the surplus that each group can achieve. Analyzing data through lens of axioms solutions from cooperative game theory, a one-parameter model (mixing equal split Shapley value) arises as parsimonious description data. (JEL C71, C91, D12, D63)

Abstract Cooperative game theory considers simple games and influence as essential classes of games. A can be viewed a model voting systems in which single alternative, such bill or an amendment, is pitted against the status quo. An cooperative team players (or coalition) succeeds if it able to convince sufficiently many agents participate task. Furthermore, decision models allow represent disc...

Abstract This paper considers networks in which nodes have communication needs between them. The cost of building or maintaining an edge with a given capacity is the same across any pair agents. It known that feasibility reached by maximal-capacity spanning tree. A multi-stage non-cooperative game considered which, at each stage, every agent simultaneously decides either to propose connection a...

There has been an effort for a few decades to keep energy consumption at minimum or least within low-level range. This is more meaningful and complex by including customer’s satisfaction variable ensure that customers can achieve the best quality of life could be derived from how used different devices. We use concept Shapley Value cooperative game theory solve multi-objective optimization prob...