Abstract   Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...

Reading comprehension has recently been reconceptualized in EFL reading instruction to foreground the importance of putting a social perspective on learning. Developed as a crucial aspect of Vygotskian sociocultural theory, activity theory views reading as a socially-mediated activity, for which the prerequisite cognitive processes are distributed among teacher, individual reader, other student...

The present study compared the effect of cooperative group feedback and cooperative group writing techniques in writing classes. Accordingly, 90 male and female intermediate English language learners sat for a sample piloted Preliminary English Test and 60 who scored one standard deviation above and below the mean were selected as the main participants. Both groups were taught the same course b...

In this work we extend the Cooperative Rules learning methodology to improve simple linguistic fuzzy models, including the learning of rule weights within the rule cooperation paradigm. Considering these kinds of techniques could result in important improvements of the system accuracy, maintaining the interpretability to an acceptable level.

groundwater is one of the common resources in varamin plain, but due to over extraction it has been exposed to ruin. this phenomenon will lead to economic and environmental problems. on the other hand, the world is expected to face with more stochastic events of water supply. furthermore, incorporating stochastic consideration of water supply becomes more acute in designing water facilities. th...

in this paper, we analyze the effect of lack of capital investment on energy projects using game theory in the guise of cooperative games. we focus on the energy projects in the provincial level as case study during 2010-2011. therefore, we design a theoretical model of the lack of capital investment as a factor influencing the implement of energy projects. in the experimental section, we deter...

this article aims to study an important principle in discourse analysis, which belongs to paul grice, the contemporary philosopher. he believes that in addition to giving and taking information during a conversation, people also show their cooperation with each other, and so he suggests the ‘cooperative principle’ which contains some principles of subtext. since the cooperative principle is wit...

Cloud computing has become an attractive target for attackers as the mainstream technologies in the cloud, such as the virtualization and multitenancy, permit multiple users to utilize the same physical resource, thereby posing the so-called problem of internal facing security. Moreover, the traditional network-based intrusion detection systems (IDSs) are ineffective to be deployed in the cloud...

This work consists in a dynamic voltage scaling methodology, with Fault-Tolerance capability, to be used during circuits’ lifetime operation. Methodology implements on-line circuit monitoring, restricting power consumption by adjusting dynamically the power-supply voltage to the minimum value that prevent errors. Error free operation is achieved by using a cooperative work of global and local s...