Traditional supply chain literature on contracting only considers agents’ economic motivation. Nowadays, with the development of behavioral economics, social preference theory has been widely used in research. These preferences are distinct from motivation and will influence behaviors chain. Agents make decisions based not self-interests but also interests others, reciprocity, fairness. This pa...

A large body of theoretical work has explored the channels through which vertical contracts can induce efficiency improvements. However, it is also important to study vertical contracts empirically in order to gain insight into the relative size of different types of efficiency gains. In this paper, I empirically analyse a contractual innovation in the vertically separated video rental industry...

Annual sales of store brands and retailer introductions of new store brands have grown quickly in recent years. We address retailers' product assortment decisions (in terms of store and national brands) and related pricing decisions at two competing retailers, along with pricing decisions of a leading national brand manufacturer. Each retailer can o er the national-brand product and a competing...

The continued interest in advertising and entertainment brings about important questions about the effectiveness of advertising when it is competing for attention with entertainment content. This research provides the results of an efficacy analysis of ingame advertising within the controlled environment of a race game, an environment in which advertising blends in naturally. The experiment was...

establishment of the gas exporting countries forum in tehran in 2001 has proved to be one of the most important changes in the gas market. gecf has a considerable share in the world liquefied natural gas (lng) trade. facts show that current routes of lng trade are not optimal. hence, in this paper we examine the development of cooperative strategies between countries exporting (lng) and members...

We investigate advertising level, pricing and production decision problems in a supply chain when demand and cost disruptions occur simultaneously. The channel consists of one manufacturer and one retailer where demand depends on retail price and advertisement expenditure. We examine the case in both cooperative game and non-cooperative Stackelberg game.

this paper shows how game theory can be applied to modeling the interaction between government and manufacturer in implementation of cleaner production. a generic game model based upon ‘two-person non-cooperative’ static game is created to allow various strategic actions being tested by stages, and aid decision making by selecting optimal strategy for both manufacturer and policy maker to reduc...

We study competition and coordination in a supply chain in which a single supplier both operates a direct channel and sells its product through multiple differentiated retailers competing in quantities. We study analytically the supply chain with symmetric retailers and find that the supplier generally prefers to have as many retailers as possible in the market, even if the retailers’ equilibri...

In many markets, competing but differentiated firms offer a product line in order to target each product to a different type of customer. Under competition, firms, while trying to target different products to different segments, are also interested in "stealing" customers from the competitors and, in particular, customers from the most profitable segments. How should a profit-maximising firm al...