This study aims to analyze the influence of service quality on competitive advantage at ShopeeFood in Yogyakarta and effect corporate image Yogyakarta. The type research used this is use a survey type. was conducted customers As for time September 2022. sample 97 respondents. Data analysis using multiple linear regression analysis. results showed that had partial positive significant Competitiv...

This study aims to investigate the corporate image of six significant online organizational communities and their efforts achieve sustainability. The research focuses on exploring communication, interaction, connection strategies employed by these companies social media platforms build image. adopts a Netnography approach, employing thematic content analysis, sentiment network analysis analyze ...

Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identitysponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and mu...

This paper takes the Kunming Company as an example to analyze impact of corporate social responsibility on image. In this study, governance, quality life employees, consumers, community and development background research; Corporate uniqueness company, products services, reputation, interpersonal image is focus analysis. The research data were collected from various groups companies in by means...

Corporate documentation and publications should signal the company's key personality values. In this paper we show that the concept of Controlled Language may be extended to also cover Tone-of-Voice, and we see similarities and differences between Readability and Tone-of-Voice. %DFNJURXQGGDQGG3XUSRVH ,QWURGXFWLRQQ Many companies are realising the opportunities offered by language technology for...