K E Y W O R D S : business media discourse, CDA, cognitive linguistics, metaphor, social cognition

adopting the critical discourse analysis framework, in general, andfairclough’s (1989) critical text analysis, in particular, the current study aims atexamining 3 aspects of meaning, namely social relations, subject positions, andcontents in the conversation as well as vocabulary and grammar parts of passages 1(an american textbook) and first certificate (a british textbook) to find out whether...

this study aims at investigating the linguistic representation of male and female social actors in the four corners 4 textbook, drawing on cda. more specifically, van leeuwen’s (1996) framework, which highlights the connection of linguistic and social practices, is used as the analytical framework to examine gendered social actors in this english language teaching (elt) textbook. to this end, c...

this study aims at ascertaining a framework that would account for the persian data. we scrutinize all data occurring in the selected corpus, and describe how they usually work on the basis of the two following variables: power and intimacy. according to our investigation, the use of terms of address in persian is affected by age, sex, occupation, ideology, political and social position of the ...

investigating the discursive construction of efl learners’ motivation is a relatively new area of inquiry. hence, there is a dearth of research into how foreign language learners’ discourse mediates their motivation construction. this study attempted to examine the discursive construction of two (one male and one female) iranian efl learners’ motivation in shiraz university, iran by examining t...

as a culture-based phenomenon which involves both linguistic and social aspects, translation has beeninvestigated from various perspectives. the present critical discourse analysis (cda)-based study isan attempt to probe into the manipulation of ideologies in translations of political texts. a cda approach,based on fairclough (1989), van dijk (2004) and farahzad (2007), was adopted to conductth...

as a culture-based phenomenon which involves both linguistic and social aspects, translation has beeninvestigated from various perspectives. the present critical discourse analysis (cda)-based study isan attempt to probe into the manipulation of ideologies in translations of political texts. a cda approach,based on fairclough (1989), van dijk (2004) and farahzad (2007), was adopted to conductth...

critical discourse analysis uncovers the relationship between discourse, ideology, and power. this study investigated and analyzed contents, social relations, and subject positions in conversations of four popular advanced elt textbooks. the findings indicated that for contents, giving/asking for information and interaction were outstandingly significant. regarding social relations, friend was ...

Critical discourse analysis (CDA) is an interdisciplinary research methodology used to analyze as a form of “social practice”, exploring how meaning socially constructed. In addition, the draws from field critical studies, in which places deliberate focus on social and political forces that produce phenomena means challenge change societal practices. The purpose this article demonstrate benefit...