instrument of domination. Each metaphor highlights other aspects of organizational life (see Figure 4.1.). For further analysis, the metaphors can be grouped into three groups: the machine group, the organism group, and the mind group. The machine group only contains the machine metaphor (Paragraph 4.3.). The organism group focuses on the dynamic relationship of organization and environment and...

in this study, van dijk’s (1998) model of cda was utilized in order to examine the representation of iran’s nuclear program in editorials published by british news casting companies. the analysis of the editorials was carried out at two levels of headlines and full text stories with regard to the linguistic features of lexical choices, nominalization, passivization, overcompleteness, and voice....

This paper presents a semiotic technique as a means of exploring meaning and understanding in interface design and use. This is examined through a study of the interaction between the ‘file’ metaphor and ‘save as’ command metaphor. The behaviour of these (from a functional or computational basis) do not exactly match, or map onto, the meaning of the metaphor. We examine both the denotation of a...

gilles fauconnier and mark turner have considered the issue of conceptual metaphor as a special case of more general and comprehensive matter. this vast matter is the analysis of mind system mechanism when it exposes to conceptual domains. to describe such a process, fauconnier and turner use the term of mental or conceptual space. they believe that in order to understand much of human thought ...

sa'adi shirazi, as one of the greatest persian poets, was also fluent in arabic language. despite his fluency in arabic, he has few poems in this language; however these few poems show his high position among iranian poets who composed in arabic. metaphor as an important rhetoric figure would be analyzed in sa’adi’s poems to show how much the manner of metaphor use, both in terms of form o...

Introduction: Cognitive linguists believe that metaphor is a cognitive phenomenon, and that what appears in language is just the aspect of cognitive phenomenon Metaphor is one of the basic interdisciplinary concepts that has been paid more attention to its fundamental role in various aspects of psychology, medicine, including cancer in recent years. Methods:. From the point of view of cognitiv...