Introduction: Psychological symptoms of non-cardiac chest pain (NCCP) including perceptual, emotional, and behavioral problems can effect patient perception of chest pain. This study was conducted to determine the effect of metaphor therapy on mitigating depression, anxiety, stress, and pain discomfort in patients with NCCP. Materials and Methods: This randomized, controlled, trial was conducte...

Culture Categories Tree Metaphor Concepts in grocery retailing Customer Social Self Concept Modes of Ethnographic Research in Branding Tree as a Critical Model of Branding as a Cultural process

The met* method distinguishes selected examples of metonymy from metaphor and from literalness and anomaly in short English sentences. In the met* method, literalness is distinguished because it satisfies contextual constraints that the nonliteral others all violate. Metonymy is discriminated from metaphor and anomaly in a way that [1] supports Lakoff and Johnson's (1980) view that in metonymy ...

This paper investigates the critical issues associated with the migration from proprietary desktop software to an open source software (OSS) desktop environment in a South African context. A comparative case study analysis approach was adopted whereby three Western Cape organisations that have migrated to desktop OSS were analysed. For diversity, one case study each was drawn from government, p...

the present study aims at discussing whether metaphors in the qur’an, revealed more than 1400 years ago, are dead, moribund or live and how these three types of metaphors have been translated in three english and three persian translations of the qur’an. the results reveal that among 70 metaphors examined, while only about 32.85% are live metaphors, about 67.14% are moribund, but none of the ca...

Metonymy, as often treated as a subtype of metaphor by cognitive linguistics, has a different working mechanism; metaphor is based on perceived similarity between things while metonymy on the relationship within things themselves. Cognition and the use of language involve the access and manipulation of mental spaces, which are constructed from human perceptual experience and are extended throug...

This paper will critically analyse the Bay of Plenty District Health Board’s (BOPDHB) controversial vaccine booklet, which featured mataora-adorned cartoon images COVID-19 virus. imagery caused a furore with anecdotal evidence from social media suggesting that Māori were outraged by portrayal in this way.
 offer two arguments. The first argument builds on Hokowhitu’s (2001) work, deconstru...

Metaphor analysis is a way of obtaining understanding of a text by identifying and analysing the metaphors used in it. Metaphor analysis, as usually described, uses the researcher’s intuition as a means of identifying the metaphors. MIP, the Metaphor Identification Procedure, uses a more valid and repeatable way of finding the metaphors. MIP may be applied in a way that will produce a quantitat...

conceptual metaphor is the most prominent achievements in cognitive linguistics and cognitive semantics. based on this theory, most of the parts of our vision system and mindset is naturally metaphorical, which structures our way of thinking and understanding. therefore, our understanding has strong relationship in all aspects, and since the ethical implications are naturally abstract, metaphor...