In this paper we propose an analysis of the metaphor "This surgeon is a butcher!” discussed in Grady, Oakley & Coulson 1999, introducing it into a mental space framework derived from conceptual metaphor theory (CMT), blending theory (BT) and cognitive semiotics. The method of analysis is to work backwards; we attempt to reconstruct the meaning of the butchersurgeon metaphor by giving a step-by-...

Visual feedback is an important approach in persuasive technology. We present four significant design dimensions of persuasive feedback systems. We investigate several previous notable projects and find out the underlying metaphorical structures within them. We analyze the meaning of metaphor in the persuasive feedback design, and examine how metaphor is being used. The results tell us that met...

The relationship between metaphor and the practice of utilization in therapy and hypnosis can be seen as dependent on metaphor's role in structuring experience. The work of Gregory Bateson and others is used to illustrate how metaphor functions. Bateson's comparison of two forms of syllogistic logic provides a background for distinguishing between the experiential effects of metaphor in contras...

This paper investigates the conceptualization of emotional release from a cognitive linguistics perspective (Cognitive Metaphor Theory). The metaphor weeping is a means of liberating contained emotions is grounded in universal embodied cognition and is reflected in linguistic expressions in English and Spanish. Lexicalization patterns which encapsulate this conceptualization i...

This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of con...

political novel is one of the kinds of persian literature with special factors, which are different from other contemporary story writing styles.  these types of stories are more accommodated with critical discourse analysis (cda) among other methods of novel analyses compared to other types, because of their specificity and unique quality of and their close relations with society and political...

Metaphor in the local language plays daily life besides their role rhetoric and poetry. This work shall focus on positives negatives of using metaphor animals Al Ghaddafi’s used animal metaphors his speeches, under Cognitive Linguistics Critical Analysis (CMA). Studies conducted Classical Arabic but this study be concealed meaning. Study objectives are: (1) to unravel meanings underlying metaph...

The architectural metaphor has played an important role in many aspects of IS/ICT since the 1970s. One key influence in this has been Zachman’s ISA, first introduced in 1987. This is now a pivotal aspect of the domain, but it has developed in a lop-sided fashion with the structural features of the architectural trope effacing the cognitive ones. This paper focuses attention back on the neglec...

Despite the prevalent and natural use of metaphor in everyday language, the neural basis of this powerful communication device remains poorly understood. Early studies of brain-injured patients suggested the right hemisphere plays a critical role in metaphor comprehension, but more recent patient and neuroimaging studies do not consistently support this hypothesis. One explanation for this disc...

Metaphor has recently gained extensive interest most probably due to developments in cognitive sciences and the study of language as the reflection of humans’ world perception. Metaphor is no longer reckoned as solely literary expressive means. Nowadays it is studied in a whole number of discourses, such as politics, law, medicine, sports, etc. with the purpose of the analysis and determining i...