Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

The present exploratory study aimed to construct and apply a localized questionnaireto investigate the cultural orientations of Iranian English translation students. It alsoexamined the relationship between cultural orientations of Iranian Englishtranslation students, their gender, and translation quality. This mixed-methods study,in the first phase, used focus group interviews to form a pool o...

translation is an effort toword a global creation of equalizing knowledge and steps into communication amongst nations, thereby creating a cultural relationship. translation reflects a cuttural interdependency amongst nations, iran and russia being amongst them. in this paper, the author tries to show the role of translation in establishing relation between iran and russia by mentioning example...

a remarkable part of foreign cultural products is the audiomedial texts like feature films and tv series. they have a more extensive addressee circle on the basis of the medium, through which they are transferred. these products fascinate many people and therefore play a very vital role within intercultural relations. there are many people who are not able to speak other languages except their ...

While current translation theory is beginning to reconcile cultural and linguistic approaches to translation, this is far from the case in translation pedagogy and curriculum. This paper will argue in favour of a socio-cultural turn in translation pedagogy and curriculum design with specific reference to the Canadian/Québec context where the social, political and economic dimensions of the prac...