In order to accurately forecast and prevent customer churn in e-commerce, a customer churn forecasting framework is established through four steps. First, customer behavior data is collected and converted into data warehouse by extract transform load (ETL). Second, the subject of data warehouse is established and some samples are extracted as train objects. Third, alternative predication algori...

Aggressive marketing campaigns to attract new customers only covers customer churn, resulting in neither growth nor profitability. Retaining current customers, increasing their lifetime value, and reducing customer churn rates, thereby allowing greater efforts and resources to be dedicated to capturing new customers are the goals of a commercial director. But how can that loss be detected in ti...

Customer churn prediction in logistics industry is one of the most prominent research topics in recent years. It consists of detecting customers who are likely to cancel a subscription to a service. Recently, logistics market has changed from a rapidly growing market into a state of saturation and fierce competition. The focus of the logistic companies has therefore shifted from building a larg...

Customer churn has become a critical problem for all companies in particular for those that are operating in service-based industries such as telecommunication industry. Data mining techniques have been used for constructing churn prediction models. Past research in churn prediction context have mainly focused on the accuracy aspect of the constructed churn models. However, in addition to the a...

With increasing number of mobile operators, user is entitled with unlimited freedom to switch from one mobile operator to another if he is not satisfied with service or pricing. This trend is not good for operators as they lose their revenue because of customer switch. To solve it, operators are looking for machine learning tools which can predict well in advance which customer may churn, so th...

Churn prediction aims to identify subscribers who are about to transfer their business to a competitor. Since the cost associated with customer acquisition is much greater than the cost of customer retention, churn prediction has emerged as a crucial Business Intelligence (BI) application for modern telecommunication operators. The dominant approach to churn prediction is to model individual cu...

Customer defection or "churn" rate is critically important since it leads to serious business loss. Therefore, many telecommunication companies and operators have increased their concern about churn management and investigated statistical and data mining based approaches which can help in identifying customer churn. In this paper, a churn prediction framework is proposed aiming at enhancing the...

Churn happens when a customer leaves a brand or stop using its services. Brands reduce their churn rates by identifying and retaining potential churners through customer retention campaigns. In this paper, we consider the problem of classifying micro-posts as churny or non-churny with respect to a given brand. Motivated by the recent success of recurrent neural networks (RNNs) in word represent...

With the development of telecom business, customer churn prediction becomes more and more important. An outstanding issue in customer churn prediction is high dimensional problem. Curse of dimensionality will easily occur if effective feature extraction is not applied during modeling. Among the most popular feature extraction approaches, principal component analysis (PCA) method based on induct...

Customer relationship management suggests that sellers identify their most valuable customers and provide special products/services to them, either immediately in an effort to build a sense of commitment to the firm (an acquisition strategy) or just as they are thinking of leaving (a retention strategy). While a monopolist profits most from an acquisition CRM strategy, assuming costs are held c...