today, customer satisfaction as a factor of success of companies has a main importance in the marketing literature. this study has been done to identify factors affecting customer satisfaction with an emphasis on the social capital and the organizational justice. the statistical population of the study includes staff and customers of the commercial banks in tehran, qom and markazi provinces. to...

Nowadays companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. A frequently-encountered difficulty for companies wishing to measure customer prof...

This study examines the effect of brand equity and service quality variables on customer loyalty with satisfaction as an intervening variable a quantitative approach. The sampling technique used was purposive sampling, 119 customers respondents. data analysis is Partial Least Square (PLS) statistical method Structural Equation Modeling (SEM). results showed that there direct influence loyalty. ...

The research was aimed at determining the mediation’s influence of customer value in relationship Media Social Marketing Brand Equity. methods used were descriptive-associative and cluster sampling method. Spreading out questionnaires to 390 respondents who costumers local fashion brand Mayoutfit Sukabumi City. technique analysing data Structural Equation Modelling analysis assisted by AMOS Ver...