نتایج جستجو برای: customer experience management

تعداد نتایج: 1225507  

Journal: :مدیریت بازرگانی 0
علی دیواندری استاد، مدیریت بازرگانی، دانشگاه تهران، تهران، ایران. محمود محمدیان دانشیار، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران مهدی شامی زنجانی استادیار، مدیریت فناوری اطلاعات، دانشگاه تهران، تهران، ایران احسان عابدی مربی، مدیریت بازرگانی، دانشگاه تهران، تهران، ایران

customer knowledge management (ckm) has been a subject of much attention in recent years. the attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of ckm implementation, many projects aimed at implementing ckm in organizations fail due to companies’ negligence with respect to its implementation factors. meanwile the majority of organizations u...

2015
Yi-Chun Chuang Yen-Hao Hsieh

Customer service experience is an emerging research topic for researchers to further study. This study is to investigate the influences and relations from the complexity of customer service experience by the twoyear project. To our knowledge, there is no theoretical grounding to discuss and analyze the antecedents and influences of customer service experience. Service providers gradually have u...

Journal: :International journal of business and applied social science 2022

Customer Success Management is the next evolution in complex sales that drives growth. Moreover, a modern holistic philosophy and part of professional customer experience management strategy. The following conceptual paper discusses fundamental thoughts based on value-based selling, success focus, clear view perspective beyond selling will gain importance future.

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده مدیریت و حسابداری 1391

the application of e-learning systems - as one of the solutions to the issue of anywhere and anytime learning – is increasingly spreading in the area of education. content management - one of the most important parts of any e-learning system- is in the concern of tutors and teachers through which they can obtain means and paths to achieve the goals of the course and learning objectives. e-learn...

Journal: :international journal of industrial engineering and productional research- 0
reza samizadeh tehran, vanak sq, alzahra university sara parsaie mehr tehran, vanak sq, alzahra university

the present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. considering the relation between wiki and ecommerce for crm, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase in...

Journal: :Marketing Science 2009
Robert Jacobson Natalie Mizik

W investigate the association between information contained in the American Customer Satisfaction Index (ACSI) metric and future stock market performance. Some past research has provided results suggesting that the financial markets misprice customer satisfaction; i.e., firms advantaged in customer satisfaction are posited to earn positive future-period abnormal stock returns. We reexamine this...

2015

This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the innovative manufacturing and marketing solutions. It argues that dimensions of customer value, customer satisfaction, and brand loyalty have mediated positive effect on customer relationship management performance. Furth...

2012
François Habryn Johannes Kunze von Bischhoffshausen Gerhard Satzger

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space in particular for increasingly "servitizing" businesses. Providers aim at achieving competitive advantages, such as cross-selling and customization by leveraging customer relationships and customer knowledge. However,...

2011
Olaf Reinhold Rainer Alt

Abstract The Social Web offers new opportunities, such as direct market access, interactive customer contact or a better understanding of market demands, in the field of customer relationship management (CRM). Consequently, firms develop new strategies, processes and technologies to utilise the Social Web for their needs. From the perspective of CRM, the Social Web creates an opportunity to dir...

2001
Ramanath Subramanyam Mayuram S. Krishnan

Corporate information technology (IT) investments in customer support and service such as CRM systems have been on a steady rise. Of late, the primary interest has shifted toward assessment of returns on these investments. This research attempts to assess the value of IT investments in a customer support setting using a process-level analysis. Given the lack of academic IS research in the area ...

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید