In today’s highly competitive marketplace, advertisers strive to tailor their messages specific individuals or groups, often overlooking most significant clients. The Pareto principle, asserting that 80% of sales come from 20% customers, offers valuable insights, imagine if companies could accurately forecast this vital and recognize its historical significance. Predicting customer lifetime val...

Service industries are a rapidly growing sector in the US economy and account for over 60% of its total output. Wireless communications in particular have become ubiquitous and there are an estimated 160 million subscribers in the US alone. In this paper, we focus on the wireless communications industry and model the impact of the nonlinear pricing schemes employed by service providers on custo...