At present, the research on customer value is mainly divided into three aspects, One of which is based on the opinion of customers’ being the center of the value evaluation from the buyer's perspective ; another of which is based on the opinion of the enterprises’ being the center from the sellers’ view; the other of which is the interactive customer enterprise value research from translocation...

The purpose of this study is to test s structural equation model which aims to explore the extent to which customer lifetime value (CLV) is impacted by customer perceptions of value, satisfaction, and loyalty. A series of examinations revealed that (1) customer value (CV) impacts customer satisfaction and loyalty directly and positively; (2) customer satisfaction is directly and positively rela...

This study develops and empirically tests a conceptual model of customer perceived value and its antecedents and consequences on the social commerce context. The study identifies online service quality and online trust as factors influencing customer perceived value and customer satisfaction as a consequence of customer perceived value in social commerce. A detailed questionnaire was developed ...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

Purpose – This paper attempts to investigate the casual relationships among service convenience, perceived service value, perceived service guarantee strength, customer satisfaction, and loyalty. Although previous studies have addressed the importance of these variables, the understanding of the mediating effect of customer-perceived service value and the moderating effect of customer-perceived...

This study examines the relationship between hotel customer loyalty and service quality, value, trust, satisfaction. It aims to validate a previously unidentified theoretical model in Indonesian hospitality industry. employs quantitative approach. First, survey was distributed 181 guests of four-star hotels Jakarta. Information regarding satisfaction gathered through surveys. Then, PLS-SEM util...

In most companies project work becomes more and more important. In order to optimize the alignment of projects with company strategy, adequate management of the project portfolio is required. In addition to the growing importance of projects and project portfolio management, a paradigm shift within the customer orientation takes place. In this case the customer value, which is characterized by ...

Most research in customer asset management has focused on specific aspects of the value of the customer to the company. The purpose of this article is to propose an integrated framework, called CUSAMS (customer asset management of services), that enables service organizations (1) to make a comprehensive assessment of the value of their customer assets and (2) to understand the influence of mark...

BACKGROUND Understanding customers has become an urgent topic for increasing competitiveness. The purpopse of the study was to develop a qualitative dynamic attribute value model which provides insight into the customers' value for healthcare institute managers by conducting the initial open-ended questionnaire survey to select participants purposefully. METHODS A total number of 427 question...

Customer value analysis is critical for a good marketing and a customer relationship management strategy. An important component of this strategy is the customer retention rate. Customer retention rate has a strong impact on the customer lifetime value, and understanding the true value of a possible customer churn will help the company in its customer relationship management. Conventional stati...