نتایج جستجو برای: customer value

تعداد نتایج: 769748  

A Habibi Badrabadi B Nikkhahan M.J Tarokh

Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...

Journal: :مدیریت زنجیره تأمین 0
آرش شاهین سمیه محمدی شاهیوردی مسلم علی محمدی کمال آبادی عاطفه نوری

in this study, the satisfaction index of new product attribute in terms of development strategy, which includes a number of options for development using kano questionnaire, in the automotive industry was calculated, and according to the relationship between satisfaction and loyalty, instead of loyalty index, we was used satisfaction kano index . then using customer purchase records data within...

Journal: :international journal of information science and management 0
azarnoosh ansari assistant professor of management department, university of isfahan shermineh ghalamkari phd. student of management, university of isfahan

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

Journal: :International Journal of Scientific Research and Management 2019

2013
Yung-Shen Yen

As users increasingly participate in the community, social networking sites (SNS) are gaining attention in academic research. This study aims to explore perceived value influencing usage intention in SNS, and examines the mediation of customer satisfaction between perceived value and usage intention. Mediated regression analysis was used and 205 savvy SNS users in Taiwan were investigated. The ...

Journal: :IJNVO 2013
Shuqin Cai Qian Yuan Peng Zhou

It is a common problem for companies to sustain high levels of customer satisfaction in social media where customer opinions and attitudes propagate through a large population quickly. The value of customer participation has been emphasized in order to improve the information exchanging between customers and companies. Value co-creation is one of the most important ways to achieve that goal; an...

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