نتایج جستجو برای: customer value

تعداد نتایج: 769748  

2014
Chih-Jou Chen Chih-Cheng Chen Ju-Chuan Wu

The purpose of this paper is to examine the impact of customer participation in the service delivery process by designing and testing an empirical model with the customers’ point of view in mind. Data are collected in the context of professional financial insurance services. The proposed model is analyzed with partial least squares (PLS) path modeling in SmartPLS 2.0 software. The results of th...

Journal: :Journal of Targeting, Measurement and Analysis for Marketing 2002

Journal: :Journal of Database Marketing & Customer Strategy Management 2002

Journal: :ACM SIGMIS Database: the DATABASE for Advances in Information Systems 2015

2002
Katherine N. Lemon Roland T. Rust Valarie A. Zeithaml

Business executives can answer such questions by focusing on customer equity—the total of the discounted lifetime values of all the firm’s customers. A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a new strategic framework, the Customer Equity Diagnostic, that reveals the key drivers inc...

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