نتایج جستجو برای: customer value

تعداد نتایج: 769748  

Journal: :journal of industrial strategic management 2014
a ibrahimi s. h. mansouri

this research offers a comprehensive model to investigate the relationships between services quality, hedonic affect, perceived value and behavioral intentions. the purpose of this study is to build a broader understanding of the determinants of customer satisfaction and behavioral intentions throughout the restaurant services by incorporating the perceptions of hedonic affect in service delive...

2010
Hyung Seok Lee

The purpose of this paper is to verify the relationships among service quality, perceived value, customer satisfaction, and customer loyalty in mobile phone service. The study conducted an empirical research. A total of 384 mobile phone users’ responses were collected from Seoul in Korea. The findings show that service quality positively influences customer loyalty. In addition, perceived value...

Journal: :international journal of management and business research 2012
a. u. haq

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Journal: :International Journal of Marketing Studies 2019

Journal: :Journal of Service Research 2015

Journal: :Symphonya. Emerging Issues in Management 2005

2011
Tarun Rathi

Customer Lifetime Value has become a very important metric in Customer Relationship Management. Various firms are increasing relying on CLV to manage and measure their business. CLV is a disaggregate metric that can be used to find customers who can be profitable in future and hence be used allocate resources accordingly (Kumar and Reinartz, 2006). Besides, CLV of current and future customers i...

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