This study aims to determine how much influence service quality and customers’ value have on customer satisfaction loyalty at GraPARI Telkomsel TSM Bandung. The research method used is descriptive verification method, where data collected through observation, interviews, distributing questionnaires with a total sample of 97 respondents. testing instrument uses validity reliability tests. analys...

in today's competitiveenvironment, customers are the most important asset to any company. therefore,in order to retain customers, it is essential to understandtheirbehaviour for developing effective strategies. one of the most commonmethods for customer analysis is market segmentation that helps companies todevelop marketing technique by dividing market into several smaller homogeneousgrou...

classifying customers using data mining algorithms, enables banks to keep old customers loyality while attracting new ones. using decision tree as a data mining technique, we can optimize customer classification provided that the appropriate decision tree is selected. in this article we have presented an appropriate model to classify customers who use internet banking service. the model is deve...

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