Mass customization has been identified as a competitive strategy by an increasing number of companies. Family-based product design has been recognized as an efficient and effective means to realize sufficient product variety to satisfy a range of customer demands in support for mass customization. This chapter presents a knowledge-supported approach to concept evaluation and selection in design...

Self-customization is the process by which consumers seek to customize offerings to their own preferences. In this paper, the authors propose that differences in self-customization procedures potentially influence (i) the product configuration favored, (ii) the degree of decision difficulty in product customization, (iii) the degree of satisfaction with the customized option, and (iv) the degre...

Product customization is a value-added activity that can significantly increase sales by increasing customer satisfaction. Many companies are using product platforms to increase product variety and customization while reducing development costs and time-tomarket. While flooding the market with a variety of products may satisfy some customers by providing a substitute for customization, variety ...

To be able to satisfy the customized requirements for monitoring equipments and personalized monitoring interfaces, datacenter computer room monitoring system systematically provides a mass customization mechanism to give a quick response while reducing the manufacturing cost and meeting the users’ needs. For this reason, we combine the theory of mass customization with the customization method...

This paper explores two major interdisciplinary techniques facilitating mass customization strategies—e-commerce and knowledge management. The linkages between the two serve to validate the strategic shift toward mass customization. Internet-enabled e-commerce provides capabilities for firms to reach global buyers and suppliers and is increasingly recognized as a way to support the gathering of...

Mass customization is implemented to provide outstanding service to customers with diverse tastes and preferences. However, mass customization has limitations in the traditional value chain and production paradigm. Taking advantage of advanced information technology, such as manufacturing grid and virtual enterprise, to facilitate mass customization and improve the customer perceived valued of ...

This study aims to verify the impacts of flexible manufacturing capabilities and logistics capabilities, with mass customization as a dual mediator, on the performances of Taiwan photoelectric companies. Respondents are from department supervisors and managers. Structural equation modeling (SEM) is used to fit the overall pattern of the structural model and measurement mode in this study and fo...