The multimedia content delivery chain poses today many challenges. The increasing terminal diversity, network heterogeneity and the pressure to satisfy the user preferences are raising the need for content to be customized in order to provide the user the best possible experience. This paper addresses the problem of multimedia customization by (1) presenting the MPEG-7 multimedia content descri...

a r t i c l e i n f o We study mass customization in a duopoly game in which the firms' products have different qualities. Whether customization choices are made simultaneously or sequentially is endogenously determined. Specifically, the customization stage of the game involves two periods. Each firm either selects its product type in period 1 or postpones this decision to period 2. We show th...

Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of the many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result, mass customization is on the agenda in many small and medium sized enterprises (SMEs) but the question is, what it will take for a S...

This study presents an introduction to mass customization in the product life cycle—the goal of mass customization, mass customization configurations, and new customer integration techniques, modular design techniques, flexible manufacturing systems (FMSs), and supply chain management methods. The study reviews three selected books and twenty-one selected papers—early papers that describe the g...

In recent years, companies started not only to ask customers by means of market research but to integrate them into the innovation process. Within information systems (IS) research, both customization as a way to serve the uniqueness of customers (inside-out) and as a form of customer integration and value co-creation (outside-in) has been considered. However, since many software vendors have c...

One of the biggest challenges for organizations implementing an Enterprise Resource Planning (ERP) system is to find the right fit between the processes embedded in the system and the existing organizational business processes. “Conventional wisdom” founded on studies from large enterprises holds that ERP systems should be implemented without customization. However, studies of ERP system implem...

In mass customization, companies strive to enhance customer value by providing products and services that are approximate to customers’ needs. A company’s strategy of allocating its limited capacity to meeting diverse customer requirements directly impact customer perceived value in terms of available options, cost, and schedule. Proposed in this paper is an auction-based mass customization mod...

Companies have started to apply Mass Customization (MC) strategies to fulfil customers’ individual needs while maintaining cost-efficiency of operations to ensure low prices. Several authors have proposed frameworks and classifications of MC models and strategies. However, in none of these frameworks a product is seen as an active player in customization. Mass Customization is always seen to be...

Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass-production prices. A critical part of mass customization is simultaneously achieving customer responsiveness, cost efficiency, and high volume production in the manufacturing system. This research describe...

Customization involves fit and alterability and is based on understanding the commonality and variability (clv) across industries, geographies, customers, and systems. This paper argues for an emphasis on clv through a customization life cycle, from engineering customizable assets, components, and solutions to supporting their effective deployment. Examples of systems that focus on customizatio...