The Internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. Advanced manufacturing technologies have improved sellers’ manufacturing flexibility. To examine how these advances affect sellers’ products and pricing, we first develop a model of product customization and flexible pricing to incorporate the salient roles o...

Web-based product customization systems have been proven effective in satisfying customers’ individual requirements and in bringing innovative and profitable products to market quickly. In order to develop Web-based product customization systems efficiently, a development platform is studied and outlined in this paper. First, the function of the platform is analysed, and the function model of t...

Purpose Customization is a paradox in architecture, providing necessary modernization for buildings but potentially damaging their architectural integrity. In this paper, the authors introduce Inhabitant-Driven approach avoiding paradox; lets inhabitants design customization from options created by architects that safeguard rules. As first implementation of approach, MyChanges tool presented. T...

This work studies the use of customization in a campus UNIX computing environment where a large computing culture exists, but one that has many diverse interests rather than focusing on a cohesive project. We found there to be a gap between the core system users who use customization facilities and periphery users who show an interest in customization, but are unaware of how to pursue it. These...

A heterogeneous dependency graph (HDG) defined as the intermediate representation for instruction set automated customization is presented in this paper. The main motivation of this model is to constructs a unified internal specification that bridges the gap from the application benchmarks to the instruction set customization. To represent the necessary information required by the instruction s...

Mass customization is designed to deliver highly customized products with mass production efficiency. While discussed in the literature for more than a decade, mass customization has only recently been introduced to a large extent. Using a number of case examples from the automotive, sports equipment, and credit card industry, we will discuss in this paper how mass customization supports and en...

We study a duopoly competition where customers have different preferences and one or both firms can offer customized products geared to those preferences. Firms differ in their production costs and customization capabilities. We analyze the effects of these differences and characterize the firms’ strategic process choices. We find that the value of customization to a firm critically depends on ...