Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of databases marketing their roles It ways which a can be used achieve best results. issues overcoming issues, internal changes an organization should made for implementing emphasizes that is not solution every iss...

Despite the significant academic and corporate interest in sports sponsorships, and despite the significant financial stakes these present (sports sponsorship is almost a $15 billion business in North America alone), the literature is equivocal both on the impact as well as on the determinants of the effectiveness of these activities. While some papers report sports sponsorships enhance shareho...

The selection of controls is an important methodological consideration for case-control studies. Neighborhood-matched control selection is particularly crucial for studies of vector-borne disease, such as Lyme disease, for which risk is intrinsically linked to geographical location. The matching of case-control pairs on neighborhood can help control for variation in ecological risk factors that...

In the information-intensive marketplaces of the networked economy, database-related marketing techniques have gained unprecedented popularity. Their development is based on the assumption that greater capturing of customer information in digital databases leads to epistemologically superior insights about the customer. The proliferation of customer databases, however, has triggered privacy con...

BACKGROUND Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully plan and implement health programmes. AIM To review the existing literature in order to project th...

INTRODUCTION Nowadays, large amounts of data are available to companies about their customers. This data can be used to establish and maintain a direct relationship with customers in order to target them individually for specific product offers and services from the company. Large databases of customer and market data are maintained for this purpose. The customers to be targeted in a specific c...

java is an object-oriented program that has abundant open-source libraries for application development and 3d model rendering. spatial database is the database that can efficiently store and manage geographic information data though various spatial data management techniques. this paper explores the rationale of coupling java with spatial database to develop an effective platform for future bui...

This is a conceptual paper that discusses and presents a research project concerned with relationships and relationship marketing. The paper shows that the concept of relationship marketing is in the early stages of development, besides the huge amount of books written about the subject. We highlight that the boundaries of relationship marketing are permeable and elastic. Relationship marketing...