This study investigated the effect of numerical customer identification (i.e., assigning numbers to identify customers) in service context on numbered customers' reaction failures. We manipulated different ways (room number, table and order number) measured tolerance services across various settings (in a restaurant, spa, café) four studies. The results demonstrated that after being identified ...

Attitudes towards socially sensitive topics tend to be polarized and moralized. Literature showed that in the political arena people consider their group different from outgroup moral terms, how this perceived distance is capable of producing discrimination against outgroup. In light evidence, aim study (N = 234) was examine dynamics between Pro-vaxers No-vaxers relation SARS-COV-2 vaccine. Par...

Ex Machina (2015) is a postmodern Gothic sci-fi movie by Alex Garland, implicitly illustrating the workings of humanization, dehumanization, and marginalization through its android character Ava. Ava’s interaction with people reveals humanity’s biased perspectives problems. She enables audience to see that inorganic anthropomorphic bodies mimicking human behaviors cognitive skills converge on h...

People conceive of wrathful gods, fickle computers, and selfish genes, attributing human characteristics to a variety of supernatural, technological, and biological agents. This tendency to anthropomorphize nonhuman agents figures prominently in domains ranging from religion to marketing to computer science. Perceiving an agent to be humanlike has important implications for whether the agent is...