Given that online travel media enable multilateral communication patterns in destination marketing, this study investigates technical attributes presenting the number and type of sourcerelated visual cues. From a technological perspective, the sources of online travel information can be conceptualized in terms of specialization, endorsement, and other users’ star rating to reflect technological...

The evolution of the internet over the past years has given destinations, suppliers of tourism services and intermediaries a wide range of new possibilities to get into contact with their customers. Destinations are at the heart of travel decisions but yet it is difficult for travelers to find quality information relating to destinations and even more for Destination Marketing Organizations (DM...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing tourism. The situation analysis found that tourism faced challenge low local and domestic visits, economic opportunities. Low intention to visit is influenced by management practices. Research visits i...

This paper explores online brand advocacy (OBA) in a tourism destination context. Through Social Influence Theory lens, it the ways which residents and overseas tourists discuss Australia as on social media. By analyzing big dataset of media user-generated content (UGC), this study sought to identify key dimensions evident positively valenced UGC, see whether these varied between tourists, refl...

It is important to explore the tourism potential within a region and develop management strategy. Yeh Bakung Beach has appeal. Between shore sea, coast acts as stabilizer, while also serving an aesthetic purpose. This relevant for discussions on public preservation welfare. People from outside Lalanglingah village use not only tourist destination, but location Melasti (a Hinduism ceremony). res...

Segmentation has several strategic and tactical implications in marketing products and services. Despite hard clustering methods having several weaknesses, they remain widely applied in marketing studies. Alternative segmentation methods such as fuzzy methods are rarely used to understand consumer behaviour. In this study, we propose a strategy of analysis, by combining the Bagged Clustering (B...

The principal objectives in this paper are to compare and contrast marketing management practices for a longitudinal sample of 871 small and medium-sized enterprises (SMEs) in the Australian manufacturing sector that have embarked upon different development pathways; and to examine possible connections between SME growth and the choice of marketing management practices. The results indicate tha...

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...