The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.

Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists improve the quality life residents. However, operationalization smart destination concept, especially roles functions Destination Marketing Organizations (DMOs), remain poorly understood. This study uses interviews with experts in marketing, place manag...

Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number of authors have proposed a demand-driven approach to sustainable destination management as a complementary measure to traditional supply-sided interventions. However, there is little empirical evidence to support the feasibility of such a demand-driven approach. This study cont...

This paper argues that despite the wide adoption of Internet technologies in destination marketing, information is still disseminated through printed brochures that have largely remained unchanged and unaffected by the trend towards greater personalisation of service. We argue that innovations in IT such as digital printing, allow for the replacement of the inflexible brochures of the past with...

Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of tourism destination. The use communication in these scenarios is crucial. Recent studies suggest that, following Covid-19 crisis, demand for responsible products should increase, leading to more sustainable tourism. This research examines role DMOs during current crisis find out what their p...

Delivering a positive tourism experience is an expanding concern of destinations because the growth industry. The emergence creative has led to continued necessity for local destination management organizations pursue innovative and versatile strategies. This study aims evaluate organizational capabilities promote context develop related activities. conceptual model was tested using mixed-metho...