The agenda for widening participation in higher education has led to increasing numbers of students with a broader range and family backgrounds. However, transitioning the university landscape remains highly complex negotiation process, especially first-in-family students, who cannot draw on previous experience from their families. Gaining access informational capital—a combination cultural soc...

This chapter presents a conceptual discourse for embedding the new discipline of service science. It argues for service science to be free of paradigmatic research influences of existing disciplines, proposing service science as an integrative discipline of engineering, technological and, social sciences for the purpose of value cocreation with customers. The chapter argues that thinking of a s...