Technology advancement is gaining a great deal of attention among young individual. Technology has significantly impacted and changed the context and the way young people live in recent years particularly in developing countries across Asian regions. Telecommunication companies have noticed the importance of e-lifestyle factors which largely will influence on their identity. This research deter...

a r t i c l e i n f o Keywords: Knowledge discovery Data mining CRM Behavioral data Loyalty card Customer loyalty programs are largely present in the private sector and have been elaborately studied. Applications from the private sector have found resonance in a public setting, however, simply extrapolating research results is not acceptable, as their rationale inherently differs. This study fo...

The massively multiplayer online role-playing game (MMORPG) phenomenon has generated significant interest on the part of consumers and software publishers. Despite considerable efforts to improve the technological quality (e.g., graphics, networking) of the games, lit tle effort has been directed toward understanding the motivation that leads to successful and continued use of MMORPGs. The prim...

Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for emergence of e-commerce, a digital business system that is widely used by public in making purchases through apps or websites. For this reason, an e-commerce platform should create e-loyalty, to make it best option among many stores. first study investigating ten factors contribute e-Cu...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

Grocery stores have the opportunity to utilize technology as a means support their business processes. Apart from being used market products, with several application features is help grocery run operations, such shopping at online, what AYO SRC Toko does. The purpose of this study was look and analyze effect e-loyalty programs e-service quality on through e-satisfaction e-B2B Lombok Island. ty...

The research investigates the factors leading to user loyalty of Web 2.0 sites. Survey of users in a popular Web 2.0 site in Taiwan was conducted. Results show that sense of belonging and service quality have direct effect while trust affects loyalty indirectly via sense of belonging. In addition, service quality also affects loyalty through trust and sense of belonging. One surprising finding ...

The aim of this paper is to investigate the association and impact between online banking service practices on e-customer satisfaction, loyalty. In addition, it aims analyze mediating role e-satisfaction e-loyalty. research followed E-S-QUAL model measure quality (OBSQL) by five dimensions: service, site organization, website efficiency, user-friendliness, security, privacy. It based quantitati...

Customers’ Loyalty is important to internet banking. Customers’ Loyalty is not only involved in the survival of internet banking,but also the revenue of intenet banking.This paper studies the factors influencing personal internet banking customers’ loyalty. The model of loyalty of internet banking is constructed on the basis of theoretical research and china’s reality. And the model is tested b...

Loyalty is considered as a key concept in the establishment and maintenance of long term relationships. In this work in progress communication, a theoretical framework is proposed on the basis of the relationship marketing paradigm and commitment trust theory. Loyalty is conceived according to Oliver (1997) as a causal chain composed by cognitive loyalty, affective loyalty, conative loyalty and...