Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...

In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further research related to the quality-valueloyalty chain. Next, the authors develop a conceptual framework that integrates the quality-value-loyalty ch...

The digital revolution has changed various business environments, including the financial services industry. In this era, a service that called technology been developed. existence of can present kinds innovations in payments, one which is e-wallet. e-wallets lead to increasingly fierce competition get customer e-loyalty. E-loyalty becomes top priority research because e-loyalty plays an import...

This study examines the effect of e-shopping experience towards e-loyalty mediated by e-trust and e-satisfaction on e-commerce fashion in Surabaya city. research is explanatory with a quantitative approach which collects data distributing questionnaires to 150 respondents. The were analyzed using structural equation modeling partial least squares (SEM-PLS). results this indicate that has signif...

considering the importance of the factors affecting customer satisfaction and loyalty, this study aimed to investigate the relationship between performance and characteristic of a online stores – digi-kala in this particular case, as a perfect example of an electronic customer relationship system, and customer's electronic loyalty and satisfaction. as a practical-descriptive, research, ele...

Product returns present one of the biggest operational challenges in the world of Internet retailing due to the sheer volume and cost of processing returns. But returns also represent an often-missed opportunity to manage customer relationships and build customer loyalty to the retailer. Based upon data from a survey of 464 customers of five different Internet retailers, this article explores h...

SUMMARY Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality, trust, usefulness, enjoyment and social pressure are now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes factors that Drives consume...

Loyalty discounts are agreements to sell at a lower price to buyers who buy all or most of their purchases from the seller. This article proves that loyalty discounts can create anticompetitive effects, not only because they can impair rival efficiency, but also because loyalty discounts can perversely discourage discounting even when they have no effect on rival efficiency. The essential reaso...