Through experimentation, we establish a causal relationship between structural assurance and both vendor trustworthiness (knowledge-based trust) and technology trustworthiness (institution-based trust). We expand the definitions of structural assurance and institution-based trust to include the element of security measures employed by the marketplace technology. Situational normality demonstrat...

Research has shown trust is key to the success of electronic commerce [8] [11] [41]. However, the question of how trust is obtained and sustained online has yet to be answered. What is it that makes an online store trustworthy to consumers? This paper discusses a new and unique observational study conducted to aid in understanding the role of trust in an online shopping experience. This paper r...

This study seeks to understand inter-organizational-trust as an antecedent factor in adoption of and participation in e-commerce. Exploratory research together with a literature review paved the way to the development of a conceptual model. The model was tested via four case studies consisting of a large public sector organization and three small-medium enterprises (SMEs) involved in customs cl...

The enthusiasm of many consumers when selecting products for purchase over the Internet is often dampened at the point of payment largely over security and privacy concerns and financial risks. The levels of confidence that exist among potential and existing online purchasers can be influenced significantly by the extent to which merchants inform and reassure their customers over security featu...

Despite the unprecedented growth of Internet based E Commerce in recent years, the rate of penetration in developing countries such as India is lower. Among several factors responsible for this, the poor state of infrastructure and low levels of online trust stand out significantly. Infrastructure issues have caught the attention of the business and policy makers but not the trust issues. This ...

The trust plays an extremely important role in online shopping. In order to make online shopping trusty, this paper puts foreword a new trust model in e-commerce environment GIR-TM (Groups’ Internal Recommendation Trust Model). First, it regarded the network as a combination of groups, and then did the internal recommendation based on these groups. The GIR-TM, in the process of recommendation, ...

Trust has always been important in electronic commerce. Prior research in MIS has mainly focused on trust-building mechanisms and insurance against opportunistic behavior. We suggest a “trust-free system” approach, which addresses trust issues by eliminating the need for trust. Using Bitcoin, a decentralized electronic cash system, we illustrate how a system can solve trust issues by becoming “...

Yelp is a popular online consumer review website. The limited scholarly literature on Yelp indicates that under certain conditions consumers will value the review and recommend the reviewed vendor to others. We study a number of variables to determine associations with intentions to use Yelp and also behavior of use of a service or purchase of a product after reading Yelp reviews. College stude...

Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key ...

Trust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationsh...