Trust is more important but also harder to win when interacting online than face-to-face. This is due to the presence of more risks and fewer cues of trustworthiness. Thus, e-commerce systems have to be designed in a way that allows users to build trust. It has been shown that facial cues can elicit affective responses and influence the perception of trustworthiness. However, there is also evid...

Given the uncertainties of online transactions, e-commerce encourages the creation of institutional structures for online exchange relationships. Building upon the notion of institutional trust, this research examines how institutional structures develop through governance mechanisms leading to technology trust derived from structural assurances for online dyadic relationships. Technology trust...

Existing e-markets presumes no deception at agents or employed simple mechanisms to counter-act deception. However, the reality shows agents in e-markets can either cheat or break contacts due to higher benefits elsewhere and is similar to what a human society is. Accordingly, the notion of trust in a human society should be implemented in e-markets. Most of existing researches on trust molded ...

This study investigates initial trust formation with an unknown online company. Based on data collected from 628 respondents, the results indicate significant direct effects for trust in the Internet infrastructure, susceptibility to the social influence of media, and the presence of influential site characteristics, on user willingness to provide personal information to unknown Internet firms....

Trust is one of the crucial factors influencing a consumer’s decision to shop on the Internet. In C2C e-commerce, customers interact with both sellers and platform providers before conducting a transaction. The aim of this study is to clarify the trust-building approach, value from trust, and difference between trust in sellers and platform providers. The results show that the main factors infl...

In recent years, significant advances have been made in the understanding of trust and risk in electronic commerce. However, in examining the published research, some troublesome trends surface. These trends include (a) the tendency to treat conceptualizations of trust and risk as unidimensional constructs, ignoring the large body of literature suggesting that they are complex, multidimensional...

Although recent data on electronic commerce (e-commerce) shows vital growth, the role of electronic money in e-commerce is still unclear. Critical success factors for electronic money found in the literature are briefly summarized with special focus on gold-backed forms of Internet-based payment systems. It is shown that the gold standard can be implemented as a currency regime not only for phy...

With the rapid expansion of e-commerce, trust has become a central research topic in online environment for its key role in affecting e-commerce success. Our study focuses on the initial online trust building for brick-and-click companies. Building upon social learning theory, we propose a framework to examine the learning processes and important antecedents to online trust building. To demonst...

This article proposes a model addressing the rebuilding of post-violation trust in B2C electronic commerce. The model uses expectation-confirmation theory and provides empirical verification for the factors affecting post-violation trust rebuilding and the association between them. The factors are perceived trustworthiness, confirmation by trust restoration, satisfaction and continuance trust i...

Trust is a main success factor for automated recommendation agents on e-commerce sites. Various aspects can contribute to the development of trust toward such an agent, including perceptions about the usefulness of the recommendations, the transparency of the recommendation process, and the general quality of the website. These factors have been analyzed in isolation in the literature though. W...