BACKGROUND There is wide recognition that pragmatic randomised trials are the best vehicle for economic evaluation. This is because trials provide the best chance of ensuring internal validity, not least through the rigorous prospective collection of patient-specific data. Furthermore the marginal cost of collecting economic data alongside clinical data is typically modest. UK Clinical Research...

We used eye-tracking to study 28 users when they evaluated result lists produced by web search engines. Based on their different evaluation styles, the users were divided into economic and exhaustive evaluators. Economic evaluators made their decision about the next action (e.g., query re-formulation, following a link) faster and based on less information than exhaustive evaluators. The economi...