In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand ad...

EBITDA means earnings before (deduction of ) interest, taxation, depreciation and amortization. Many financiers and press reporters use EBITDA in a ratio with enterprise value, EV (Market value of equity + market value of debt minus surplus cash (cash not needed in the annual operations of the business)). It is compared to Enterprise Value (―EV‖), rather than equity value, because it includes t...

With the transformation of economic form from industrial economy into economy based on knowledge and the transformation of enterprise’s nature from “economic man” into “social-ecological-economic man”, enterprise’s sustainable growth becomes a more complex task. The objectives of the company should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm, and max...

In this chapter, the concept of the virtual enterprise is developed. A motivating case at the beginning points to dilemma that acting manufacturing managers are facing. For the conditions of unpredictable change and dynamic markets the concept of the virtual enterprise is characterized, first, as a business model to create business value, second, as an operational model to co-operate temporaril...

The ever-increasing expenditure on information technology (IT) is accompanied by an increasing demand to measure the business value of the investment. This has prompted enterprises to take an architectural view of their information systems (IS) and supporting technologies. However, many crucial enterprise architecture frameworks and guidelines are characterized by lack of adequate theoretical o...

value creation as an essential concept of value-based marketing has not been studied in iran commercial banks with no native measuring scale. this study aimed at develops a native scale for measuring value creation and the measures index’s amount in iran commercial banks. accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of...

The enterprise value network engineering is an effective social business carrier, but the “sudden adversity” or “sudden disaster” often occurs to every internal enterprise in the value network engineering system or outside, which makes the enterprise have to have a good emergency management ability in order to avoid the final crisis. The article uses a system analysis approach to construct a tw...

The study specifically described the socio-economic status of the people involved in the production, distribution and consumption of convenience foods in Lafia urban of Nasarawa State. It identified the factors that influence the entry into convenience food enterprise, factors necessitating the demand and supply of the products and examined the costs and returns of three convenience foods. The ...

Based on the customer value theory, this paper studies the relationship between user participation in enterprise system improvement and perceived service value of enterprise systems in organizations. Survey results from 220 employees in a large-scale industrial enterprise reveal that user participation in system improvement has direct positive impacts on perceived service value. Furthermore, us...

there are different approaches to business model categorization. [5] in a point of view, the e-business model patterns can be categorized to content provider, direct to customer (d2c), full-service provider, intermediary, shared infrastructure, value net integrator, virtual community, and whole of enterprise.