The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

Research on entrepreneurial exit has established itself as a more recognized component of the entrepreneurial process and a distinctive domain of entrepreneurship research. Despite the progress made, there still exists important topics within entrepreneurial exit where scholarly understanding is scant. This special issue discusses new and open topics of research on entrepreneurial exit. Three p...

Article history: Received 4 August 2006 Received in revised form 6 February 2008 Accepted 12 February 2008 Available online 8 April 2008 This study examines the relationships among entrepreneurial orientation, knowledge creation process, and firm performance using survey data from 165 entrepreneurs. We use LISREL analysis to test the direct and indirect effects of the entrepreneurial orientatio...

Our study focuses on the impact of systematic entrepreneurship training comprising both active and passive learning activities on entrepreneurial alertness and efficacy among adolescent youth. Reports from a two-wave online survey among 328 students from five secondary schools (aged 13–16 years; 34.8% male and 65.2% female) reveal that those who went through entrepreneurship training (treatment...

Relying on Bandura's (1986) social learning theory, Ajzen's (1988) theory of planned behaviour (TPB), and Dyer's (1994) model of entrepreneurial careers, this study aims to highlight the potential of entrepreneurial role models to entrepreneurship education. The results suggest that entrepreneurial courses would greatly benefit from real-life experiences, either positive or negative. The result...

Artists have chosen a career between employment and self-employment. We studied the factors that influence career choices. We examined the effects of work conditions and employability on job satisfaction, and examined the effect of job satisfaction, outcome expectations and self-efficacy on entrepreneurial intentions. In addition, this study examined whether heuristic factors influence entrepre...

Background Community pharmacy has been a lucrative area of practice for pharmacists in Jos, Nigeria, until about the turn of the millennium where a decline in viability of the business has been observed. Objective This study assessed the entrepreneurial skills of community pharmacists, the business performance of community pharmacies and the impact of their entrepreneurial skills on business ...

From the resource-based perspective, entrepreneurial orientation and market orientation are two separate but complementary strategic orientations that emphasize the business philosophy and behavior in proactively detecting industrial environment, including market information and competitors strategy, in order to innovate and respond to the customers needs timely. Empirical studies have separate...

ACADEMIC ABSTRACT A contingency based model shows that firm performance for technology services organizations (TSOs) is positively related with entrepreneurial autonomy and technology intensity; and negatively related with environmental hostility. Further, firm size is found to have a moderating effect on the relationship of TSO performance with entrepreneurial autonomy, technology intensity an...

In contrast to traditional strategic approaches that are based on complexity reduction, this paper aims to develop an alternative way of understanding entrepreneurial strategy and managing complexity from a processual perspective. The new perspective is developed from a processual perspective integrating insights from an understanding of complexity to engage with philosophical accounts of Chine...