Abstract Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine the link between firms’ focus on AI in their 10-K reports and gross net operating efficiency. are a salient source insight into an array issues accounting finance research, yet remain relatively overlooked Drawing upon economic marketing theory, develop guiding framework show how could be ...

This paper studies the relationship between three measures of relative earnings and firm performance based on data of 664 listed manufacturing companies in China over the period 2005-2012. It finds that (1) capital earnings relative to labor earnings and the overall average wage level relative to a firm’s average wage level had negative effects on firm performance; (2) the earnings of high-leve...

What is the relationship between knowledge strategy and firm performance? The impact of the same knowledge strategy on firm performance is inconsistent. We identify two dimensions of knowledge strategy: knowledge newness and knowledge diversity which are the important factors of organizational knowledge. This study argue that the effect of knowledge strategy on firm performance is contingent on...