Purpose The aim of the study is threefold: understanding interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying themes celebrity chef's discourse with respect to pro-environmental behaviour; providing a methodological framework visually analyse food-themed videos. Design/methodology/approach This uses mise-en-scène critical analyses ga...

The concept of substantial equivalence, introduced for the risk assessment of genetically modified (GM) food, is a reducing concept because it ignores the context in which these products have been produced and brought to the consumer at the end of the food chain. Food quality cannot be restricted to mere substance and food acts on human beings not only at the level of nutrition but also through...

Economy: worldwide accessibility for food/diminishing quantitative discrepancy between rich and poor countries providing a nutritional optimum per capita decreasing waste of food Food Security: tracing/tracking of animals and products developing a good agricultural practice building responsibility for the total supply chain Sustainability: meeting technical standards like CO 2 decrease/not livi...

Abstract Discourse on food ethics often advocates the anti-capitalist idea that we need less capitalism, growth, and globalization if want to make world a better more equitable place. This is also familiar from much discourse in global ethics, environment, political theory, generally. However, many experts argue this not supported by reason argument, actually wrong. As part of roundtable, “Ethi...