Studies that have addressed questions concerning when framing effects are likely to occur have produced mixed results. In this article we examine how differences in personality factors influence a group–based framing task. Specifically, when high collective importance individuals evaluated a framing task involving their group no framing effects were observed. Different results were obtained for...

This experimental study of 96 experienced auditors examines whether auditors’ judgments are influenced by the ‘approach’ used by the auditors in uncertainty assessment and by the ‘framing’ of an audit assertion to be verified. Approach was manipulated by using belief functions and probability theory as the manner in which uncertainty was assessed. Differences in framing were manipulated by stat...

Metaphors have been shown to be effective explanatory and communicative tools, shaping how people think and reason about complex domains. To date, however, most studies have addressed only coarse-grained effects of metaphor framing, leaving many questions unanswered about the relative power of metaphor compared to more literal linguistic framing devices. We addressed this issue in a large, pre-...

The role people play in real or virtual environments can have an influence on how we make decisions. Furthermore, it has been suggested that stimulating analytic or impulsive information processing can influence framing effects. In this study we combine these previous results and examine whether virtual role-playing influences the strength of the effect of message framing. Participants were sub...

a serious concern, as RM uses different prices for fundamentally the same service. The authors examine the effects of familiarity with an RM pricing practice, framing of prices, and fencing condition (i.e., whether a respondent was advantaged or disadvantaged by an RM price) on fairness perceptions. The authors conduct two experiments and find that familiarity moderated the effects of framing a...

The recent theoretical literature suggests that consumer myopia may lead firms to profitably suppress or shroud some attributes of the price. Empirical and experimental data also suggest that sellers gain by transferring a larger fraction of the price to the shrouded attributes. However, alternative theories, including mental accounting, could also explain these framing effects. Using field exp...

This study focuses on the effects of framing information on perceptions and choices of genetically modified food. Information that is presented in a neutral, positive, or negative framing provokes different reactions and may change perceptions and choices. The effect of framing on judgment and choices is stronger when consumers are less knowledgeable, and their beliefs are not very strong. This...

1. The State of Framing Research in Political Communication ............................................................................................................................................ The concept of framing embodies a context-sensitive explanation for shifts in political beliefs and attitudes. Framing defines a dynamic, circumstantially-bound process of opinion formation in whi...

Past research has shown that health messages on safer sexual practices that focus on relational consequences are more persuasive than messages that focus on personal consequences. However, we theorize that it is defensiveness against personal risk framing that threatens the self among people from more individualistic cultures. Two studies tested this idea. Study 1 showed that European Americans...

In most domains, artefacts and the creativity that went into their production is judged within a context; where a context may include background information on how the creator feels about their work, what they think it expresses, how it fits in with other work done within their community, their mood before, during and after creation, and so on. We identify areas of framing information, such as ...