Driven by the increasing popularity of crowdfunding, academic researchers have examined the impacts of internal social capital accumulated on crowdfunding platforms and external social capital formed through online and offline friend networks on campaign success. However, no research has examined the impacts of social networks from a structural perspective. In the current research, we investiga...

People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently explored how communication affects empathy, altruism, and giving rates to charities. Our study takes a s...

Surviving during a pandemic is not easy, including for philanthropic institutions. The Amil Zakat Institution one of the Islamic institutions that collect funds from muslims. Fundraising (collecting funds) in this period has two interrelated sides. firdt side because everyone affected economically pandemic. On other side, fundraising important, to be able help people who are most severely affec...

Prior research has affirmed the importance of direct marketing in various nonprofit industries, yet little guidance has been offered as to selection of those direct marketing methods that have significant effects on actual performance. This research investigates the effects of direct marketing on multiple measures of performance in the nonprofit arts industry. The results suggest that direct ma...

This study focuses on the online campaigning of presidential candidates during the 2004 US presidential campaign. A random sample of the front pages of the websites and weblogs (‘‘blogs’’) of George W. Bush and John Kerry was collected between Labor Day and Election Day 2004. These pages were analyzed in order to examine both candidate blogs and websites in terms of online fundraising, hyperlin...

Online intermediaries have recently started offering database services to donors and certification services to nonprofit organizations through the Internet. We conceptualize a Donor-to-Nonprofit (D2N) marketplace as an online intermediary that offers these two services and examine its effect on fundraising strategies of nonprofit organizations using an analytical model based on spatial competit...

Does task significance increase job performance? Correlational designs and confounded manipulations have prevented researchers from assessing the causal impact of task significance on job performance. To address this gap, 3 field experiments examined the performance effects, relational mechanisms, and boundary conditions of task significance. In Experiment 1, fundraising callers who received a ...

Can fundraising solicitations have an effect on other types of giving, like volunteering? We report results from a field experiment in which a non-profit firm asked their current volunteers to donate money, in a randomly-staggered roll-out. We observe volunteers’ entire portfolio of giving to the firm both donations, and volunteer hours before and after the call. Overall, there was some decline...