Purpose – This paper seeks to further our understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community, Fairtrade Towns. Design/methodology/approach – The paper reflects a pragmatic application of Grounded Theory that capt...

This article examines the changing relationship between global cities and territorial states in contemporary Europe, and outlines some of its implications for the geography of world capitalism in the late twentieth century. Most accounts of global cities are based upon a ‘zero-sum’ conception of spatial scale that leads to an emphasis on the declining power of the territorial state: as the glob...

Purpose – This paper seeks to further our understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community, Fairtrade Towns. Design/methodology/approach – The paper reflects a pragmatic application of Grounded Theory that capt...

The term Globalization undoubtedly has affected all parts of humanity life in current century. Globalization as a comprehensive phenomenon has influenced economical, political, social and cultural aspects of our societies. Contemporary architecture as a multidimensional category is depended on various factors and needs to be pursued in different fields, in order to reach to a perfect comprehend...

the term globalization undoubtedly has affected all parts of humanity life in current century. globalization as a comprehensive phenomenon has influenced economical, political, social and cultural aspects of our societies. contemporary architecture as a multidimensional category is depended on various factors and needs to be pursued in different fields, in order to reach to a perfect comprehend...