Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child livin...

The theory of consumption values is used in this study to identify the variables that affect consumer behaviour while purchasing green products. And Impact Functional, Social and Emotional Values for Consumption on Green Purchase Behavior Among Youth Quetta city. When analyzing data from a questionnaire survey, one-way analysis variance multiple regression are used. was analyzed through SPSS. D...