Abstract The scope of Theory Planned Behavior used on this research to explore the consumer behavior concept. specific aim is identify relationship between green purchase behavior, advertising, and eco-literacy, with awareness as a mediating variable. statistical analysis technique Smart PLS 3.0, which examines direct indirect variables. sample size for 106 respondents who want buy products. re...

Green marketing has become an important method for companies to remain profitable and competitive as the public and governments are more concerned about environmental issues. However, most online shopping environments do not consider product greenness in their recommender systems or other shopping tools. This paper aims to propose the use of recommender systems to aid the green shopping process...

<p dir="ltr"><span>This study aims to analyze the factors that influence behavior of Muslim consumers in West Java purchasing decisions halal cosmetic products, which include attitude, subjective norms, perceived behavioral control, religiosity, knowledge, and labeling. This used descriptive verification methods with a quantitative approach. The sample this were 412 women an age ran...

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part on consumer behavior and sustainable issues highlight marketing’s important role in encouraging consumption. The first this editorial presents six structure issue. second examines concept marketing most effective ways change behaviour become more sustainable.