The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

In the context of the environmental challenges we are facing, technology is often seen as both a cause of and a potential remedy for humanity’s environmental impact. Green consumer information systems (IS) have shown to be powerful in promoting individuals’ pro-environmental behavior. Yet, there is little knowledge about the mechanisms of how information systems lead to a sustainable change in ...

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

As technology advances, people’s preferences for shopping in digital formats will change. Cashless payment systems such as GoPay, OVO, and ShopeePay are increasingly popular among consumers, so Bank Indonesia has issued a new policy to encourage their use. This research was conducted with the aim of knowing influence digital-based consumer behavior. study uses primary data sample application us...

The concept of sustainable entrepreneurship is emerging due to the greening of the business environment. The objective of the present study is to distinguish the influencing factors for the entrepreneurial aspirants towards the sustainable entrepreneurship. It is an empirical study that incorporates 306 respondents. These respondents are young entrepreneurial aspirants. The study consists of fo...

purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

Consumption of green products is growing rapidly in the United States. We assessed the extent to which this consumption is motivated by a desire to promote societal-level change in corporate practices that affect the climate, and posit a social–cognitive model in which people’s global warming beliefs and consumer activism beliefs predict their green purchasing goals, behavior, and opinion leade...

innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...