Single-use plastic waste has become a growing concern in daily life. Community leaders are implementing programs to reduce the use of single-use and change consumer behavior. This study, using social cognitive theory framework for sustainable consumption, examines reciprocal relationship among following three factors: personal (green values), environmental (bans rebate/reward programs), behavio...

Matcha green tea powder (MGTP) is made with finely ground green tea leaves that are rich in phytochemicals, most particularly catechins. Shortbread biscuits were enriched with MGTP and evaluated for consumer acceptability and potential functional health properties. Baking decreased the content of total catechins by 19% compared to dough, although epimerization increased the amount of (+)-galloc...

Corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. Different antecedents have been identified for corporate image in the literature including quality of products and services, consumer consideration or distribution system. Green supply chain management appears to be an antecedent of corporate image too. This study examin...

This article begins with an analysis of the state of the field of consumer research and scrutinizes three leading streams of research: the cognitive response paradigm, attitude theory, and the interpretive turn. After arguing that the field lacks direction and risks being overwhelmed by many fragmented additions to knowledge, I propose a unified approach to consumer research integrating consume...

The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the and interested in buying green products; through this study, we want determine analyze role attitude as mediation effect advertising, brand trust, attitudes towards purchase intention. We used a questionnaire obtained sample 118 respondents using purposive sampling...

The business-to–consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information and direct sales to their consumers. In order to effectively drive consumers to accept electronic commerce and online transactions, there is an urgent need to understand the factors that influence consumer behavior towards continued use of online tra...

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study is to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature in order ...

Companies have recognized the relevance of brand personality in shaping consumer behavior and thus necessarily incorporate it in their brand management strategies. Previous research has suggested that brand personality increases consumer preference and usage. Given the potential utility of brand personality for marketers, this paper reviews and analyses the relevant research and thereby identif...