this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

Because of the complexity and diversity of human behavior, social systems are unpredictable and difficult to quantify. With the development of computer technology, scholars have begun to construct artificial systems to simulate real social systems in order to explore the trajectory of social phenomena. In this paper, we combined complex system modeling theory with a computational experimental m...

food labeling is found to be a very important public health tool aimed at providing consumers with information which may influence their purchasing decisions. this study has aimed to assess the consumers' behaviors about the important information on the labels and their reasons for use or non-use. this descriptive cross-sectional study was conducted as point of purchase survey among 2123 shoppe...

Today’s consumers are more aware of the environmental issues caused by heavy industrialization. They demand eco friendly products which will reduce the damages caused by industrialization. They are interested in buying eco friendly products and willing to pay more (Consumers who care). The willingness to pay more on eco-friendly products differs among demographic groups. This difference is caus...

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention a focus on currently neglected chemicals (detergents, cleaning agents and cosmetic products). Based previous studies, for are identified significance their influence is subsequently verified by empirical research. Confirmatory analysis bas...

The government organizations grant incentives to promote green product consumption, improve green product quality, boost remanufacturing activities, etc. through various policies. The objective of this study is to highlight pros and cons of two incentive policies, namely (1) incentive on manufacturer’s R&D investment and (2) direct incentive to consumer based on greening level of the product on...

Purpose: The green concept has become a major concern of the modern world when consumers buy product. Sri Lankan also change their purchasing behavior toward purchases. Even though environmental actives influence humans and firms’ very significantly, limited academic disciplines have integrated selected phenomenon into literature especially true marketing. Thus, this study focuses on whether En...

e-commerce has made life simple and innovative of individuals and groups consumer behavior in online shopping is different from the physical market where he has access to see the product. the purpose of the research was to study the consumer behavior in online shopping of electronics especially in iran. primary data was collected through the questionnaire survey and by emails from personal cont...