Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...

The purpose of this paper was to demonstrate empirically that attitudinal loyalty and satisfaction are divergent concepts. The results of this paper indicate that attitudinal loyalty is satisfaction driven and that satisfaction and attitudinal loyalty are related but divergent concepts. However had the analysis relied exclusively on correlation or exploratory factor analysis the empirical resul...

We evaluated the effect of a loyalty program in terms of its ability to alter normal repeatpurchase patterns and move a brand into an “excess loyalty” position. In doing so we replicate the work of (Sharp and Sharp, 1997) and extend the research by examining an almost identical loyalty program but in a more “promotion sensitive” market (and in a different country) and where a retaliatory price ...

This paper explores the role of brand loyalty and social media in ecommerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and...

Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed examine the impact of green strategies—including advertisement, brand loyalty, equity, and innovativeness—to enhance consumer repurchase intention while also investigating moderating effects awareness on these relationships examining ...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...